When it comes to custom apparel, the t-shirt is a timeless classic. But not all tees are created equal—especially when you’re planning to add custom designs or logos. Whether you’re printing for your brand, business, event, or fundraiser, choosing the right t-shirt can make all the difference in the final look, feel, and impact of your printed product.
Here’s your go-to guide for selecting the perfect tee for your next printing project.
1. Start with the Purpose
Before you dive into fabrics and fits, ask yourself: what is the shirt for?
- Promotional giveaways? Go for affordable, lightweight options.
- Retail-quality merch? Choose premium cotton or blends.
- Uniforms or workwear? Opt for durability and comfort.
- Events or fundraisers? Balance budget with print appeal.
The use case will influence almost every other decision in the process.
2. Understand Fabric Options
T-shirt material affects comfort, durability, print quality, and price. Here are the most common types:
- 100% Cotton
Soft, breathable, and ideal for screen printing. Great for comfort and vibrant prints. Choose combed ringspun cotton for a smoother feel and tighter print. - Cotton-Poly Blends (50/50 or 60/40)
More wrinkle-resistant and less likely to shrink. Offers a good balance of softness and durability. - Tri-blends (Cotton, Polyester, and Rayon)
Ultra-soft, slightly stretchy, and has a stylish, vintage look. Perfect for fashion-forward or premium merch.
Pro Tip: For vivid, long-lasting prints, stick to fabrics with high cotton content. Some printing methods (like DTG) don’t work well on 100% polyester.
3. Pick the Right Fit and Style
The shape of your t-shirt matters just as much as the design. Consider:
- Unisex vs. Fitted Styles: Unisex is the most versatile for large orders. For fashion or retail use, offer fitted options for both men and women.
- Neckline: Crew necks are classic; V-necks feel modern and stylish.
- Sleeves: Short sleeves are standard, but long sleeve and sleeveless tees work for specific seasons or aesthetics.
Always ask your printer for size charts or samples if you’re unsure.
4. Consider T-Shirt Weight
Fabric weight is measured in GSM (grams per square meter) or ounces. Here’s a general breakdown:
- Lightweight (120–140 GSM or 4.2–4.5 oz): Great for summer, events, or layering.
- Midweight (150–180 GSM or 5–6 oz): Durable and comfortable for everyday wear.
- Heavyweight (200+ GSM or 6.5+ oz): Ideal for streetwear or workwear-style pieces.
Heavier shirts often feel more substantial, but may cost more.
5. Match the Tee to Your Printing Method
Not all shirts work with all printing methods:
- Screen Printing: Works best on smooth, flat surfaces—choose tightly woven cotton.
- Direct-to-Garment (DTG): Needs high-cotton content (ideally 100%) for best results.
- Heat Transfer & Vinyl: Works well on cotton and poly blends but may have a different finish.
- Sublimation: Only works on polyester—great for sports or performance wear.
6. Think About Colour and Design Compatibility
Your shirt colour can drastically impact how your design looks:
- Dark shirts may require a white underbase or special inks.
- Bright designs stand out best on neutral tones.
- Always test the colour contrast between your design and shirt colour for readability and impact.
7. Budget Smartly
T-shirts come in a wide range of prices. A basic cotton tee might cost a few dollars, while a high-end tri-blend could be triple the price.
Balance budget and quality based on your goals:
- For bulk promo orders → prioritize value and decent printability.
- For branded merchandise → invest in quality people will want to wear again and again.
Final Thoughts
The right t-shirt can elevate your design from forgettable to fan-favourite. By considering fabric, fit, weight, and your printing method, you ensure your custom apparel not only looks great—but feels great, lasts long, and delivers value.
Need help choosing the perfect tee for your next print run? At ASK Printing, we offer expert guidance and a wide selection of styles to suit every need and budget. Let’s bring your vision to life—from concept to creation!
📞 Ready to get started? Contact us at askprinting.com.au and let’s talk t-shirts!
